 |
 |
         |
  |
 |
  Pete Gamber is a 35-year veteran of music retailing and music lessons. He specializes in music lesson programs and music retail consulting. He can be reached at: petegambermusic@gmail.com. |
JANUARY 2008 Telephone Training 'The customer on the phone sees your music lesson program through your employee's dialogue.' {DOWNLOAD ARTICLE} {READ ARTICLE} FEBRUARY 2008'Guitar Hero' Lessons Elements of the hit video game can be used to make a hipper, more drop-out-free music lesson program {DOWNLOAD ARTICLE} MAY 2008Print Music Partnership Ask for teacher, staff and student feedback to ensure your print music stock gets used in music lessons {DOWNLOAD ARTICLE} JUNE 2008Marketing to Returns When customers return a rental instrument, it’s a prime time to debunk parental concerns and promote summer lessons. {DOWNLOAD ARTICLE} JULY 2008Hosting Guitar Contests Essential steps for leveraging ‘Guitar Hero’ hype and promoting lessons. {DOWNLOAD ARTICLE} AUGUST 2008Retaining Students Tons of lesson sign-ups won’t matter if you keep losing students. Get data on your drop-outs, and look for patterns. {DOWNLOAD ARTICLE} SEPTEMBER 2008Best Buy Survival Guide Best Buy has gone MI. It’s time to look at the company’s model, differentiate and make your dealership better {DOWNLOAD ARTICLE} {READ ARTICLE} OCTOBER 2008Building Lesson Culture Create a music lesson ‘culture’ by making lessons a priority among staff, teachers and management {DOWNLOAD ARTICLE} {READ ARTICLE} NOVEMBER 2008Campaigning for Music Wanna grow this industry? Promote Wanna Play? on your Web site and in your music lesson literature {DOWNLOAD ARTICLE} |