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Pete Gamber is a 35-year veteran of music retailing and music lessons. He specializes in music lesson programs and music retail consulting. He can be reached at: petegambermusic@gmail.com.

FEBRUARY 2001

Get Your Head Out of the Sand
How about doing a sales meeting at one ofthose Big Box stores? You know what they havein their fliers, but do you know what they haveon their showfloor?
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