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  Pete Gamber is a 35-year veteran of music retailing and music lessons. He specializes in music lesson programs and music retail consulting. He can be reached at: petegambermusic@gmail.com. |
JANUARY 2007 Managing Teachers Assign a “teacher manager.” You need someone who stays in contact with teachers. {DOWNLOAD ARTICLE} FEBRUARY 2007Gear Up, Stand Out New products and new technologies can be exciting. Is that spilling over into lesson programs? {DOWNLOAD ARTICLE} {READ ARTICLE} JUNE 2007The Unknown Beginner People who buy instruments at mass merchants aren’t converting to music lessons, and that’s a problem. Here’s a solution {DOWNLOAD ARTICLE} JULY 2007Lesson Program Evaluation, Part 1 {DOWNLOAD ARTICLE} AUGUST 2007Lesson Program Evaluation, Part 2 {DOWNLOAD ARTICLE} SEPTEMBER 2007Lessons from DCI ‘More than 40,000 musicians, directors, fans, parents and music junkies came to DCI. But I was the only retailer to take NAMM up on this marketing promotion.’ {DOWNLOAD ARTICLE} OCTOBER 2007Warped Revisited ‘NAMM’s Warped Tour 2007 opt-in was the most exciting marketing opportunity I’d heard of in 28 years of music retailing.’ {DOWNLOAD ARTICLE} NOVEMBER 2007Marketing to Rentals Start communicating the value of music lessons to rental customers now, not after a kid has lost interest in band {DOWNLOAD ARTICLE} {READ ARTICLE} |