 |
 |
         |
  |
 |
  Pete Gamber is a 35-year veteran of music retailing and music lessons. He specializes in music lesson programs and music retail consulting. He can be reached at: petegambermusic@gmail.com. |
JANUARY 2005 Marketing New Gear to Students ‘Put merchandise into the lesson rooms. Include gear that is of step-up caliber, or impulse products.’ {DOWNLOAD ARTICLE} {READ ARTICLE} FEBRUARY 2005Maximizing Your Lesson Program ‘Even if you could start lessons in one room at noon versus, say, 2 p.m. at five days a week, you would have 20 more students.’ {DOWNLOAD ARTICLE} MAY 2005Host Student Events ‘Parents get to see and hear the product of their $20 per week, and more importantly, the students are stars.’ {DOWNLOAD ARTICLE} {READ ARTICLE} JUNE 2005Need Teachers? Look In-House ‘Students will look at teaching as an honor. More importantly, they are already familiar with your program.’ {DOWNLOAD ARTICLE} {READ ARTICLE} JULY 2005Selling Music Lessons ‘Staff often receive little-to-no training in their store’s lesson program, which can be a high profit center.’ {DOWNLOAD ARTICLE} AUGUST 2005Guitar Teacher Loaner Program ‘Consider loaning your teachers a guitar or bass touse while teaching or playing gigs.’ {DOWNLOAD ARTICLE} SEPTEMBER 2005Showcases Retain More than ‘just giving lessons,’ student show cases help retain students and provide a competitive advantage. {DOWNLOAD ARTICLE} {READ ARTICLE} OCTOBER 2005The Numbers Behind Music Lessons Over 10 years, your studio rent income has increased, while your guitar sales have decreased. {DOWNLOAD ARTICLE} NOVEMBER 2005Extreme Lesson Room Makeover Everyone focuses on the way to merchandise product on the showfloor. We explore what lighting and signage to use and talk about “curb appeal.” But what about lesson rooms? How do they look and smell? What’s the waiting area like? Do your lesson rooms “merchandise” the quality of your lesson program? Or do you explain away a funky lesson room with talk of great teaching. {DOWNLOAD ARTICLE} |