Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.
FEBRUARY/MARCH 2019 Clean, Honest Ingredients Eschliman explains how pitching musical instruments is like selling clean, honest living {DOWNLOAD ARTICLE} JUNE 2019 The Heart of Retail Eschliman on the importance of creating customer experiences {DOWNLOAD ARTICLE}
