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  Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers. |
JANUARY 2008 Are Indies Better? 'A fresh-faced, chain-store 'punk' may not have our veteran staff's knowledge base, but indie music retail attitude can also work to a store's disadvantage.' {DOWNLOAD ARTICLE} FEBRUARY 2008Aging-Owner Syndrome 'The junior-partner succession model can be an effective one, though not an obvious choice outside of family-owned businesses.' {DOWNLOAD ARTICLE} MAY 2008Irresponsible Loyalty ‘We decided this past NAMM show was a critical opportunity to nurture some fresh, new vendor relationships.’ {DOWNLOAD ARTICLE} {READ ARTICLE} JUNE 2008The New Expectations ‘When we think of competitive retail it’s good to step back and examine how music product dealers fit into the the big picture of customer spending.’ {DOWNLOAD ARTICLE} {READ ARTICLE} JULY 2008’Net Profit Internet strategy for the local, independent music products retailer {DOWNLOAD ARTICLE} {READ ARTICLE} AUGUST 2008Branding Your Stores ‘We have to remember that our brand is much more than the brands we sell.’ {DOWNLOAD ARTICLE} {READ ARTICLE} SEPTEMBER 200821st Century Promos “You don’t have to be spendy and extravagant to promote. Just clever.” {DOWNLOAD ARTICLE} {READ ARTICLE} OCTOBER 2008Guilt-Free Margin ‘We need to train our salespeople to not feel it necessary to apologize for our profitability.’ {DOWNLOAD ARTICLE} {READ ARTICLE} NOVEMBER 2008The New Retail Culture Store culture should be constantly reevaluated, starting with design elements {DOWNLOAD ARTICLE} {READ ARTICLE} |