Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.
JUNE 2014 Brick & Mortar Battles A look at brick-and-mortar battles {DOWNLOAD ARTICLE} AUGUST 2014 Got Milk?
Tips on balancing staple and sensation items {DOWNLOAD ARTICLE} SEPTEMBER 2014 Beating a Slump
Posture and attitude go a long way
{DOWNLOAD ARTICLE}OCTOBER 2014
Secrets in Display Products must be proactively displayed to entice customer discovery {DOWNLOAD ARTICLE}
