Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.
JANUARY 2010 I See Dead People
Productive employees can turn into dead weight if they don't adapt to new trends {DOWNLOAD ARTICLE} FEBRUARY 2010 Lights, Camera, Action
Music retail is as trendy and transient as the film industry. Do you treat it that way? {DOWNLOAD ARTICLE} MAY 2010 The Glass is Half-Full
‘An elitist attitude could be the death of the music store model.’ {DOWNLOAD ARTICLE} JUNE 2010 What Are We Worth?
Myth busters for a fast-changing retail market {DOWNLOAD ARTICLE} {READ ARTICLE} AUGUST 2010 When to Cash Out
How to minimize the risks of taking on new gear {DOWNLOAD ARTICLE}{READ ARTICLE} SEPTEMBER 2010 Employee Motivation
Some motivators are greater than monetary enticement {DOWNLOAD ARTICLE} OCTOBER 2010 Choice Paralysis
Too many choices put customers into buying paralysis {DOWNLOAD ARTICLE} NOVEMBER 2010 How to Take the Heat
‘A customer sharing criticism with you is giving you a gift.’ {DOWNLOAD ARTICLE}