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  Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers. |
JANUARY 2009 Five Reasons Not to Be on the Internet Be aware of Internet myths before you start investing online. It will save you from costly mistakes {DOWNLOAD ARTICLE} FEBRUARY 2009This is Our Moment... The economic turbulence has a silver lining: the general public will value music making more than ever. Are you prepared? {DOWNLOAD ARTICLE} MAY 2009Reclaiming Our Role A music store’s plan for staying relevant and vibrant in a chain-store world {DOWNLOAD ARTICLE} {READ ARTICLE} JUNE 2009Innovations With Impact The five most influential innovations to affect music retail in the last 30 years {DOWNLOAD ARTICLE} JULY 2009Celebrate the Player So a customer bought his first guitar at a non-music store. Roll out the read carpet to create a lifelong client {DOWNLOAD ARTICLE} {READ ARTICLE} SEPTEMBER 2009Celebrate the Player, Part II In July, Eschliman discussed the importance of “celebrating the player.” Here, he looks at constructive ways to implement this mantra {DOWNLOAD ARTICLE} OCTOBER 2009Keep Summer NAMM Summer NAMM was a party where only the cool people came {DOWNLOAD ARTICLE} NOVEMBER 2009After the Holidays End Holiday marketing should focus on creating long-term customers {DOWNLOAD ARTICLE} {READ ARTICLE} |