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  Greg Billings ("The Customer Whisperer") is a music industry veteran and former owner of Steinway Piano Gallery in Bonita Springs, Florida. His columns provide in-depth solutions for marketing and sales issues in music products dealerships. |
| JANUARY 2009 The Art of Follow Up Successful follow up is equal parts organization, persistence and a carefully crafted message {DOWNLOAD ARTICLE} {READ ARTICLE} FEBRUARY 200929 Ways to Cut Costs Tried-and-true ways to cut expenses, maintain profits in a tough economy {DOWNLOAD ARTICLE} MAY 2009Speaking Truth to Power How to serve your most affluent customers {DOWNLOAD ARTICLE} {READ ARTICLE} JULY 2009Motivating Employees in Tough Times ‘We can’t manage the entire nation’s mood, but with a little effort, we can minimize the effect of bad news on our staff.’ {DOWNLOAD ARTICLE} SEPTEMBER 2009Music Store Idol Talent shows are a perfect vehicle for dealers who want to build their local reputation, strengthen their customer relationships {DOWNLOAD ARTICLE} {READ ARTICLE} OCTOBER 2009Recital Hall? 15 Uses Fifteen things to do with a recital hall — even if you don’t have one {DOWNLOAD ARTICLE} {READ ARTICLE} NOVEMBER 2009Where Do We Go From Here? This summer, the piano industry debated the causes of its demise. Now, it’s time for action {DOWNLOAD ARTICLE} |