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Gerson Rosenbloom is Sweetwater's vice president of strategic management, the former president of Medley Music and a past NAMM chairman. E-mail him at: gersonmusicinc@gmail.com.

NOVEMBER 2017
The Danger of Moving
Promoting your store's change of location needs to be an ongoing process

{DOWNLOAD ARTICLE}SEPTEMBER 2017

Back on the Market Tips
When job hunting, your personal brand is your greatest asset
{DOWNLOAD ARTICLE}JULY 2017
Two Weeks' Notice
Create a culture where last-minute departures are a thing of the past
{DOWNLOAD ARTICLE}MAY 2017
Don’t Be in A Hurry to Hire
Finding the right employees doesn’t have to be a hassle
{DOWNLOAD ARTICLE}

FEBRUARY 2017
The Niche Market
Keep your focus narrow to satify every possible need within a niche
{DOWNLOAD ARTICLE}

 

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