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  Gerson Rosenbloom is Sweetwater's vice president of strategic management, the former president of Medley Music and a past NAMM chairman. E-mail him at: gersonmusicinc@gmail.com. |
| JANUARY 2011 Surviving the Downturn In order to manage inventory when business is slow, follow these three steps {DOWNLOAD ARTICLE} FEBRUARY 2011Excuses are Costly 'Putting off cash-producing decisions causes bad things to get worse.' {DOWNLOAD ARTICLE} {READ ARTICLE} MAY 2011The Next Big Thing Don't wait around for the next cash cow. Create your own star categories {DOWNLOAD ARTICLE} JUNE 2011Keeping Clients Happy The way difficult situations are addressed often defines how we're perceived by customers {DOWNLOAD ARTICLE} JULY 2011 Phone Handling 101 Basic telephone etiquette goes a long way {DOWNLOAD ARTICLE} AUGUST 2011The Best Salespeople Staying in the moment and never giving up on a sale can yield big results {DOWNLOAD ARTICLE} SEPTEMBER 2011Promoting a Company Don't forget your online presence when promoting your music products dealership {DOWNLOAD ARTICLE} NOVEMBER 2011Add-ons on Steroids Think big when it comes to add-ons {DOWNLOAD ARTICLE} {READ ARTICLE} |