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  Gerson Rosenbloom is Sweetwater's vice president of strategic management, the former president of Medley Music and a past NAMM chairman. E-mail him at: gersonmusicinc@gmail.com. |
| JANUARY 2012 Inventory Isn't Wine Don't let your business suffer by fixating on slow-moving inventory {DOWNLOAD ARTICLE}{READ ARTICLE} FEBRUARY 2012Inventory Isn't Wine, II Address the issue of slow moving inventory right off the bat {DOWNLOAD ARTICLE} {READ ARTICLE} MAY 2012 Talk The Talk Tell a product's story, and use brands less traveled {DOWNLOAD ARTICLE} JUNE 2012Secure Your Store How to prevent the most common types of theft {DOWNLOAD ARTICLE} JULY 2012Sales Aerobics Make employee sales training part of your daily routine {DOWNLOAD ARTICLE} {READ ARTICLE} AUGUST 2012Learn From the Best Rosenbloom sits down with Chuck Surack, founder and president of Sweetwater Sound {DOWNLOAD ARTICLE} SEPTEMBER 2012Go Shopping for Ideas Your competition can be your best source of new ideas {DOWNLOAD ARTICLE} OCTOBER 2012Start Your Day Running 'Your customers are like gold. Keeping them waiting is a mortal sin.' {DOWNLOAD ARTICLE} NOVEMBER 2012You're Always Open 'There's a lot of business that can be generated outside of the physical confines of your store.' {DOWNLOAD ARTICLE} |