Features

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September 28, 2021 I Cover Story

Married In Music

The way Mike Risko got his start in MI is like something out of a movie. As a teenager in the ’80s, he worked at a gas station and between servicing…

September 24, 2021 I

Armadillo Enterprises’ Evan Rubinson on Teamwork

How do you start your day? I get up around 5:30 or 6:00 a.m. and immediately start with email, looking at anything that came in through the night. I clear my…

September 20, 2021 I Feature

When Suppliers Sell Direct

In 2014, when Fender announced it would start selling direct-to-consumer from it’s website, retailers across the country braced for other major MI…

Ideas

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September 28, 2021 I From The Trenches I by Myrna Sislen

Why We Needed Summer NAMM

From the first moment I arrived at the cocktail party for the NASMD Convention, it became clear that Summer NAMM 2021 was the right place to be. Even though,…

From the first moment I arrived at the cocktail party for the NASMD Convention, it became clear that Summer NAMM 2021 was the right place to be. Even though,…

September 24, 2021 I by Michael Santander

Be Open to Mentorship

I recently crossed my two-decade mark in the industry and feel good about my career. I like meeting new people, but I’m not the best at networking during…

I recently crossed my two-decade mark in the industry and feel good about my career. I like meeting new people, but I’m not the best at networking during…

September 24, 2021 I The Experts I by Peter Dods

You—Call 911!

When I was a younger man, I used to be a certified lifeguard. I was not a big-wave-life-saving dynamo in the ocean, watching only a swimming pool, but I…

When I was a younger man, I used to be a certified lifeguard. I was not a big-wave-life-saving dynamo in the ocean, watching only a swimming pool, but I…