Features

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August 28, 2024 I Profile

Divergent Guitars Redefines the Music Store

In the heart of Sarasota, Florida, a unique fusion art and music has taken shape at Divergent Guitars. Aric Paul, the store’s owner, has created a space that…

January 19, 2024 I Feature

Back in That January Vibe!

It’s hard to believe, but it has been nearly four years since The NAMM Show has been held during its traditional time in late January. Disrupted the past few…

May 24, 2023 I Feature

4 Sweetwater University Takeaways All Dealers Should Use in Sales Training

One key feature online MI retailer Sweetwater prides itself on is its customer service. To help foster a positive customer service experience every time,…

Ideas

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July 26, 2024 I NAMM YP I by Erin Kessler

How I Work with My Brain

As I sit in my office, distracted by the clinking of ice from the nearby freezer, I can’t help but reflect on the challenges of being neurodivergent in the…

As I sit in my office, distracted by the clinking of ice from the nearby freezer, I can’t help but reflect on the challenges of being neurodivergent in the…

June 24, 2024 I Notes & Cents I by Amanda Rueter

Defend Against Sneaky Scams

It’s starting to seem like every week, there’s a new scammer calling or emailing us with increasingly sophisticated schemes. Each time it happens, I can’t…

It’s starting to seem like every week, there’s a new scammer calling or emailing us with increasingly sophisticated schemes. Each time it happens, I can’t…

June 24, 2024 I In the Trenches I by Cyph Shah

5 Things You Don’t Know About Your Customers

As retailers, we spend an awful lot of time focused on what we need to accomplish to keep the wheels turning. Wrapping your mind around the macroeconomics of it…

As retailers, we spend an awful lot of time focused on what we need to accomplish to keep the wheels turning. Wrapping your mind around the macroeconomics of it…