Features

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July 21, 2026 I Feature

The Art of Modern Guitar Retailing

From focused social media strategies to shifting buyer demand, three guitar retailers from across the country share how they’re navigating today’s market…

March 09, 2026 I Feature

Inside New York’s Last Dedicated Brass Store

J. Landress Brass is proving to be a true destination for musicians all over the world while continuing to earn its trust as a go-to source for players in New…

February 25, 2026 I Feature

Make’n Music Celebrates Four Decades

For 40 years, Make’n Music has been a staple of Frederick, Maryland’s music community, evolving from a mom-and-pop shop into one the city’s largest…

Ideas

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June 24, 2026 I by Steve France

Highlight Repair Techs on Your Social Platforms

The marketing pyramid of influence framework categorizes your audience into hierarchical tiers based on their level of engagement with your market and their…

The marketing pyramid of influence framework categorizes your audience into hierarchical tiers based on their level of engagement with your market and their…

June 24, 2026 I by Rande Vick

The 3Ns: A Seasonal Playbook

Each December, families walk into your store for the first time, excited, nervous and filled with anticipation. They’re looking for an instrument, sure. But…

Each December, families walk into your store for the first time, excited, nervous and filled with anticipation. They’re looking for an instrument, sure. But…

June 08, 2026 I by Steve France

5 Tips for Summertime Production

Repair shops are bursting with instruments this time of year, and they were all due yesterday. To have all your rentals ready, and to make customers happy come…

Repair shops are bursting with instruments this time of year, and they were all due yesterday. To have all your rentals ready, and to make customers happy come…