Features: Feature
January 19, 2024
Back in That January Vibe!
It’s hard to believe, but it has been nearly four years since The NAMM Show has been held during its traditional time in late January. Disrupted the past few…
May 24, 2023
4 Sweetwater University Takeaways All Dealers Should Use in Sales Training
One key feature online MI retailer Sweetwater prides itself on is its customer service. To help foster a positive customer service experience every time,…
May 17, 2022
Selling Smart
In 2016, Frank Pampenella was ready to slow down. A self-proclaimed planner, he knew he didn’t have a succession plan for his B&O dealership PM Music…
March 07, 2022
The Power of Plugin Sales
Looking for a product that’s available from a variety of brands, lets your customers explore new sounds and takes up zero space on your showroom floor?…
January 28, 2022
Manufacturer Direct Sales Today
The rise of manufacturers selling direct has been inevitable in MI and was exacerbated by the general public’s rush to instrument purchases in pandemic and…
January 17, 2022
The Synth-Splosion
Whether it’s turning knobs, hitting keys or adjusting sliders, musicians have embraced the world of synthesis in recent years, yielding a boom in synthesizer…
December 14, 2021
Chips & Subsequent Dips
What do a Chevy Malibu, a PlayStation 5 and a Chase Bliss Dark World Dual Channel Reverb pedal all have in common? They’re all feeling the crunch of the…
September 20, 2021
When Suppliers Sell Direct
In 2014, when Fender announced it would start selling direct-to-consumer from it’s website, retailers across the country braced for other major MI…
