Features: Feature

May 24, 2023

4 Sweetwater University Takeaways All Dealers Should Use in Sales Training

One key feature online MI retailer Sweetwater prides itself on is its customer service. To help foster a positive customer service experience every time,…

May 17, 2022

Selling Smart

In 2016, Frank Pampenella was ready to slow down. A self-proclaimed planner, he knew he didn’t have a succession plan for his B&O dealership PM Music…

March 07, 2022

The Power of Plugin Sales

Looking for a product that’s available from a variety of brands, lets your customers explore new sounds and takes up zero space on your showroom floor?…

January 28, 2022

Manufacturer Direct Sales Today

The rise of manufacturers selling direct has been inevitable in MI and was exacerbated by the general public’s rush to instrument purchases in pandemic and…

January 17, 2022

The Synth-Splosion

Whether it’s turning knobs, hitting keys or adjusting sliders, musicians have embraced the world of synthesis in recent years, yielding a boom in synthesizer…

December 14, 2021

Chips & Subsequent Dips

What do a Chevy Malibu, a PlayStation 5 and a Chase Bliss Dark World Dual Channel Reverb pedal all have in common? They’re all feeling the crunch of the…

September 20, 2021

When Suppliers Sell Direct

In 2014, when Fender announced it would start selling direct-to-consumer from it’s website, retailers across the country braced for other major MI…

September 20, 2021

Music Retail 2.0

Back in August 2020, Music Inc. dug deep into key online tools retailers were leaning on to help them through the thick of the COVID-19 lockdowns. As…