News:

October 10, 2022

Yamaha Announces Staff Changes at Yamaha Ateliers

Yamaha has announced that its staff at Yamaha Ateliers is growing to strengthen technical expertise in brass instruments, with the announcement of a new senior…

October 10, 2022

New Fret-King Website Coincides with 2023 Collection

Fret-King has launched a new website to coincide with its new 2023 collection. Featuring 360-degree spins; hi-res images; in-depth tonewood, hardware and pickup…

October 10, 2022

NAMM Oral History Program Reaches 5K Interviews

The NAMM Oral History Program recently reached its 5,000th interview. The program’s 5,000th interview was Kevin McGinty, famed audio engineer and front of…

October 10, 2022

D’Addario Launches Immersive Music Challenge Initiative

The D’Addario Foundation has launched a new initiative called the Immersive Music Challenge. The new initiative aims to raise awareness and funds around a new…

October 04, 2022

Texas Guitar Co. Holds Grand Opening

Texas Guitar Co. in Lukfin, Texas, held its grand opening on September 30, according to local news outlet Lufkin Daily News. The new music store located in Deep…

October 03, 2022

Fender Partners with Giro for Limited Edition Snow Goggles

Fender has teamed with Giro Sport Design, a leader in high-performance snow helmets and goggles, to create the Giro x Fender Collection. This collection builds…

September 28, 2022

BassBoss Begins Partnership with GC

Powered loudspeaker manufacturer BassBoss has announced that its BB15 Powered Subwoofer and the SV9 Powered Top are now available at 33 Guitar Center locations.…

September 28, 2022

In Memoriam: Boss’s Jeff Slingluff Passes Away at 55

Jeff Slingluff, Boss’s former strategic product manager for the U.S., passed away on Sept. 9, 2022, following complications from COVID-19. He was 55.…