February 07, 2023 I Acquisition
Yamaha Guitar Group Acquires Cordoba Music Group
The Yamaha Guitar Group's product selection.
Yamaha Guitar Group, a U.S. subsidiary of Japan-based Yamaha Corporation, has announced the acquisition of Cordoba Music Group. The addition of the Cordoba lineup to Yamaha Guitar Group’s portfolio — which includes Yamaha, Line 6 and Ampeg brands — adds a selection of acoustic and electric instruments, as well as accessories.
Cordoba Music Group was founded as Cordoba Guitars by Tim Miklaucic with a mission to bring nylon string guitars to the wider guitar community. Beginning in 1997, Miklaucic assembled a team of master luthiers to create guitars built with a nod to classic techniques of Spanish guitar makers from the late 19th and early 20th centuries. As the Cordoba brand grew, Guild Guitars, with its own history dating back to 1953, was added to the portfolio in 2014. Following the addition of Guild, HumiCase and DeArmond pickups joined the group. Cordoba Music Group also took over distribution of Savarez and Aquila Strings in the U.S.
“We’re thrilled to be making this announcement,” said Joe Bentivegna, president of Yamaha Guitar Group. “Cordoba Music Group’s brands, in particular their flagship Cordoba and Guild lines, are revered throughout the world. We are honored to take on the next phase in maintaining and evolving these beloved brands.”
“Cordoba and Guild, as well as our other products from HumiCase, DeArmond, Savarez and Aquila, have created a strong and lasting bond with both our customers and our employees,” Miklaucic said. “We’ve enjoyed the opportunity to work on this transition with Yamaha, and I’m confident that both the customers and employees are going to find that our brands are now in great hands.”
The addition of brands from Cordoba Music Group expands on the variety of offerings for acoustic, electric and bass guitar products from Yamaha, Line 6 and Ampeg. This new venture complements Yamaha’s own array of nylon-fretted instruments and adds ukuleles and acoustic bass guitars to the mix, as well as a selection of pickups, cases and strings.
Yamaha Guitar Group said in a statement that over the next few months, the teams at Cordoba Music Group and Yamaha Guitar Group will be looking for opportunities and “interesting ways to provide new value to their customers, dealers and distributors.”
