April 17, 2024 I Merger
Woodwind & Brasswind to Join Music & Arts
Music & Arts (M&A) has announced that, after four decades of serving pro players and beginners alike, sister brand Woodwind & Brasswind (WWBW) is joining M&A. The two organizations — both part of the Guitar Center family of brands — will now be operating solely as Music & Arts, offering an enhanced musical experience for educators and musicians across the country.
WWBW has served as a robust and reliable e-commerce platform, and its customers will now experience a more seamless integration between the e-commerce and in-store retail experiences, along with lessons services, personalized assistance from a knowledgeable sales team, the nation’s largest band and orchestra repair network, and educational content geared toward musicians of all levels. Additionally, WWBW customers new to M&A are now able to complete transactions online and pick up (or return) their purchases at any of M&A’s 250-plus retail locations. And as WWBW joins M&A, the customer service call center will consolidate, offering additional expertise and availability. Existing WWBW customers will be encouraged to migrate to musicarts.com with personalized assistance and incentives to help aid in the transition.
“Our goal is to create a more unified customer experience, and the time is right to combine the brands and offer the same benefits to WWBW customers that Music & Arts customers have enjoyed for years, such as our physical retail locations, lessons program, in-store hands-on experiences and events, and our repair network,” said Jeff Gottlieb, president of Music & Arts. “Woodwind & Brasswind has been working alongside Music & Arts for 17 years. With our combined expertise and resources, we know we can create a harmonious new future that allows musicians and educators to access the products, resources, and support that they need.”
