April 25, 2022 I Retail
The North American Guitar, Carter Vintage Guitars Merge
Carter Vintage Guitar's Walter and Christie Carter flank The North American Guitar's Ben Montague.
The North American Guitar and Carter Vintage Guitars have merged.
Carter Vintage Guitars (CVG) will become part of The North American Guitar (TNAG), and together, they will pursue a shared mission to bring some of the world’s finest guitars and instruments to players, collectors and enthusiasts worldwide. Carter Vintage Guitars co-founders Walter and Christie Carter will remain at the helm of the vintage instrument operations from CVG’s location in Nashville, Tennessee.
A statement made by the two companies read: “By combining TNAG’s expertise in luthier-built instruments and the premium guitar market, along with CVG’s extensive vintage inventory and expertise, the partnership will create an unprecedented online and in-store guitar-buying experience for discerning musicians.”
“Partnering with CVG truly is an honor, but it’s also a strategic decision as we are not only bringing together two of the most respected guitar brands but two that are inherently complementary,” said Ben Montague, TNAG’s CEO. “TNAG has worked over the last 10 years to develop the premium guitar market and to reshape how collectors and players source, play and eventually, sell high-end instruments. Carter Vintage Guitars has the same philosophy in the vintage world and so this partnership really is about bringing together two trusted brands that will work together to build the future of our wonderful premium guitar market.”
“TNAG has set the standard for the modern guitar business in providing buyers with a friendly, personal online experience. We’ve always aimed to be Nashville’s friendliest guitar store, and TNAG will help us take that to the next level,” said Christie Carter, CVG co-founder.
The North American Guitar was founded in 2010 in London, England, by Ben Montague and his father Robert Montage. In 2019, TNAG acquired Nashville’s longest standing music store, Cotten Music Centre. As part of the 2019 acquisition, TNAG relocated its headquarters to Nashville to build out its mission.
“I bought my son’s first guitar in 1988 from Cotten Music, the guitar shop that became TNAG in Nashville,” said Walter Carter, CVG co-founder. “History is the foundation of our business, and we’re thrilled to be a part of the music store with the longest legacy in Nashville. TNAG is the perfect partner to deliver the world’s finest guitars to players and collectors everywhere.”
