January 29, 2025 I Event
The 2025 NAMM Show Brings in 63K Attendees, 4.4K Brands
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The music industry gathered last week at The 2025 NAMM Show in Anaheim, California, to set the industry’s narrative for the years ahead. With 1,850 exhibitors representing over 4,400 brands and more than 250 educational sessions, The NAMM Show highlighted music technologies, product introductions and impending trends that are sure to shape the future of the music industry while creating a five-day long platform for network connections and meetings.
“The 2025 NAMM Show united and energized our NAMM members from the entire ecosystem of the music industry,” says John Mlynczak, NAMM president and CEO. “NAMM is the global stage for our industry to announce groundbreaking products, establish transformative partnerships, and gain valuable education that will lead to a successful year ahead.”
This year’s show reported some 63,000-plus attendees, a slight increase over 2024’s numbers, but saw some 10,700 international attendees from 125 countries, regions and territories. The show also drew nearly 8,700 artists demonstrating and endorsing products, more than 650 speakers and some 1,600-plus media, influencers and content creators, who collectively reach over 200 million followers.
“The 2025 NAMM Show delivered in every possible capacity, from headline artist performances on multiple stages every single day and night to emerging music industry leaders delivering powerful messages inside the convention center, as well as hundreds of new products and partnerships,” said Tom Sumner, NAMM chairman and president of Yamaha Corp. of America. “We’re thrilled to unite our global industry every January, and the 2025 Show brought that energy and excitement that will be remembered for a long time.”
In its second year, NAMM Global Media Day, where industry brands spanning music, sound and entertainment technology categories announce breaking news to an exclusive media-only audience, took place in front of a standing-room-only ballroom of 500-plus guests. Brands announcing new products for the first time included Fender, Gibson, PRS, Marshall, inMusic and Roland.
Also during the show, NAMM presented globally acclaimed artist Jon Batiste with its highest honor, the Music for Life Award, in recognition of his lifelong contributions to music and commitment to inspiring music makers. In an exclusive Friday morning Q&A with NAMM’s Mlynczak, Batiste discussed his early musical influences, the products that have helped define his career and views on family values, music education and artist collaboration. The Q&A occurred prior to his two-hour live performance later that evening on the Yamaha Grand Plaza Stage.
On Saturday morning, NAMM rallied the industry around its music education mission with an emotional conversation and performance from 2025 Grammy nominee Jacob Collier who incorporated the entire audience into his performance.
Additionally, during the show, The NAMM Foundation made its first disbursement from its LA Wildfires Relief Fund, bestowing $10,000 to Lana Negrete and Outreach Through the Arts. Negrete, who is also the mayor of Santa Monica, has served on the NAMM Board of Directors and is the owner of Santa Monica Music Center. Negrete has been on the forefront of the neighboring Palisades Fire and will utilize this donation to support music students with continued lessons, instruments replacements and the ability for her community to support music programs lost to the Palisades Fire.
Coming off the success of last year’s inaugural event, NAMM NeXT will return to Nashville, Tennessee, from June 29–July 1. This immersive leadership summit will give MI business and industry leaders deep insight into growth and leadership in a one-of-a-kind curated program. Registration is now open and has limited capacity: next.namm.org.