February 14, 2022 I Finance
Sweetwater Generates $1.43B in 2021 Revenue
The new B&O store at Sweetwater's Fort Wayne, Indiana, headquarters.
Sweetwater said in a recent statement that it closed out 2021 with another year of record-breaking revenue numbers and milestones. During the year, it served more than 1.6 million unique customers and generated $1.43 billion in sales. The year 2021 saw Sweetwater’s revenue grow by 25% compared to 2020.
During 2021, the online retailer also opened its new 44,000-square-foot megastore at its headquarters in Fort Wayne, Indiana. Additionally, it launched Sweetwater Band & Orchestra as a specialized product category. The company’s employee headcount grew by 13%, with the total number of employees now at more than 2,300. Sweetwater also implemented a new five-pronged employee wellness program centered around professional, social, physical, financial and emotional health.
Amid another year in a pandemic, most companies struggled with everything from the supply chain to employment to revenue figures. With 2020 being the first year that Sweetwater hit its $1 billion in revenue mark, the company said in the statement that it “was a remarkable feat to grow that number by an additional 25%.” Sweetwater attributed this success to its tried and true customer-first approach and saw significant success once again.
