October 21, 2022 I Supply
Shure Rolls Out New, Greener Packaging
As part of its overall sustainability initiatives, Shure has announced it has improved its packaging to be even more environmentally friendly. Packaging for new Shure products will prioritize the use of recyclable and renewable materials.
New products will be packaged using 75% recyclable and/or renewable materials in 2023. In addition, the company said is also improving packaging sustainability by committing to source a greater portion of its paper and fiber-based packaging from suppliers certified by sustainable forestry organizations such as FSC, SFI and/or PEFC, with the intention to eliminate nonc-ertified packaging by 2030.
Additionally, Shure said it’s optimizing packaging for efficient distribution and logistics, which reduces transportation fuel and emissions produced by excess shipments.
Shure said it’s also ensuring its existing product packaging is using greener methods. For example, the company is working to replace plastic inserts with molded pulp wherever possible.
Shure recently joined the Sustainable Packaging Coalition and conducted an audit to assess sustainability of more than 1,500 different packaging components. It has implemented software solutions to help improve packaging design and distribution efficiency. Environmental impact assessments have been added to other environmental requirements as part of Shure’s standard process.
