April 16, 2024 I Philanthropy, Supply
Shure Achieves Sustainable Packaging Goals in 2023
Two years ago, Shure announced aggressive goals to increase recyclable and/or renewable packaging for new products. Now, Shure has reported that it has achieved its goal to convert to 75% by 2023 and is on track to grow to 90% by 2025 and 100% by 2030 for new packaging. The goal for existing product packaging in 2025 is 75% recyclable and/or renewable.
As part of its continuous environmental improvement efforts, Shure is a member of the Sustainable Packaging Coalition. With more than 1,500 different packaging pieces for a variety of different products, converting to sustainable packaging is a significant undertaking, especially for high-performance electronic equipment which is shipped to various locations globally to reach customers all over the world.
Shure manufacturing plants feature robust recycling programs for cardboard boxes and wooden pallets, keeping literally “tons” of cardboard waste and nearly 5,000 wooden pallets out of landfills. Shure works with suppliers who take action on sustainability, including suppliers who use solar power and recycled water in their operations.
In addition to packaging, Shure products themselves are designed with sustainability in mind.
By 2027, more than 100 million AA batteries will have been saved from landfills because of Shure rechargeable batteries. The number is based on data calculations from customers worldwide in music production, theater, touring, education, business, government, houses of worship, and more.
“Green isn’t just in our logo, it’s an important part of who we are,” said Chris Schyvinck, president and CEO of Shure. “We are committed to being environmentally responsible with our people, our products, our facilities, and our communities.”
A cross-functional Shure team regularly reviews international regulations, directives, and standards to ensure environmental compliance with regulations like RoHS, REACH, and WEEE. The nature of these regulations promotes sustainable electronics and electronics manufacturing.
Note: Shure calculates the ratio of the mass of recyclable packaging to the total mass of packaging for products sold. This analysis enables Shure to identify which products and packaging types contribute most significantly to non-recyclable figures.
