February 25, 2022 I Finance
Reverb Sees Record Holiday Season for Sellers
Reverb has announced its sellers had their most successful holiday season on the platform in 2021, with fourth quarter sales up compared to the strong 2020 holiday season. Reverb said it attributes this success to the company’s continued focus on finding new ways to get sellers in front of Reverb’s community of over 2 million music makers.
“Even as buyers returned to stores in 2021, we saw musicians continue to take advantage of the benefit and convenience of doing their holiday gear shopping online. Music makers turned to Reverb sellers because they gave them access to an incredible inventory of music gear, including hard to find items,” said David Mandelbrot, Reverb’s CEO. “Our team worked hard to get our sellers’ inventory in front of the right buyers, and our sellers were well-prepared to meet the continued demand.”
In 2021, sellers sold over 2.8 million pieces of music gear on Reverb. Throughout the fourth quarter, synths and keyboards were particularly popular, including the Teenage Engineering OP-1, the Make Noise MATHS and the Elektron Digitone.
With a focus on both performance and brand marketing, as well as increased personalization, Reverb said it prioritized getting sellers’ inventory in front of as many buyers as possible this holiday season. Reverb’s “Mystery Box Challenge” campaign highlighted gear from more than a dozen independent gear makers, selling out each week’s featured instrument within 10 minutes. Other campaigns included Small Business Weekend, where Reverb put a spotlight on more than 100 local music stores from around the world.
