March 10, 2025 I Supply
KHS America Launches Alianza Académica with Free Virtual Festival
KHS America has introduced Alianza Académica, an opportunity for school programs to join a community of top educators, artists, ensembles and music retailers — along with leading mariachi, conjunto and Regional Mexican music programs nationwide. In celebration of this new program, KHSA will also host a free virtual festival to showcase school ensembles.
Since 2017, the offerings and activity of the KHS America Academic Alliance program have provided next-level support to school band programs Hohner, H. Jimenez, Hercules, Jupiter, XO and Mapex, strive to strengthen the connection between Latino musical heritage and the next generation of musicians.
When schools join the KHS America Alianza Académica, they will receive access to benefits intended to enhance the experience of students, promote program growth, and bring attention to the initiatives that educators are doing to pass along this musical heritage. Benefits will include access to exclusive resources from renowned educators, purchase rewards, clinician or artist appearance support, and national exposure for member schools. This is offered in close cooperation with the best music retailers in the country in order to foster important relationships between educators, KHSA, and other businesses that support music education.
To celebrate this new Alianza Académica, KHS America is hosting a free virtual festival, inviting schools to submit video entries in one of three categories: Middle School Mariachi, High School Mariachi or Conjunto/Regional Mexican/Open.
The KHS America Alianza Académica Virtual Festival supports and salutes schools across the U.S. as they showcase their Latin music ensembles. This free, virtual event provides schools with expert feedback from renowned educators and rewards top-performing groups with high-quality instruments. By eliminating travel expenses and simplifying the competition process, the festival lifts barriers to participation and empowers schools to focus on delivering experiences for their students.
