April 04, 2025 I Appointments
PRS Guitars Europe Appoints Paul Germain as Managing Director
Gavin Mortimer (right) welcomes Paul Germain to PRS Europe.
PRS Guitars and PRS Guitars Europe have announced Paul Germain’s appointment as managing director. In his new role, Germain will be leading PRS Europe’s operations, development, and strategy.
“Paul has a wealth of experience in sales, marketing, retail, distribution, manufacturing, and company management at the highest level within our industry,” said Jamie Mann, president of PRS Guitars. “I am delighted he has agreed to join and lead the great team we have in Europe, based in Cambridge, U.K.”
Formed in 2012 to accelerate growth in the European market, PRS Guitars Europe is a wholly-owned subsidiary of PRS Guitars. This new hire aims to support the next phase of that growth by maturing the internal business practices, localizing brand awareness initiatives, and strengthening dealer relations across the continent.
“I am excited to join PRS Guitars Europe and eager to contribute to the rich legacy of this iconic brand,” Germain said. “I look forward to collaborating with our dedicated customers and the talented teams in the U.K., Europe and Maryland.”
With this appointment, PRS Guitars Europe CEO, Gavin Mortimer, moves to chairman.
“It is also my pleasure to announce our current PRS Guitars Europe CEO, Gavin Mortimer, will move to chairman,” Mann said. “Both Gavin and our management team in Maryland very much look forward to working with Paul, and to developing the business together in the coming years.”
