PRS Guitars Adds Welling to PR Team

PRS Guitars has appointed Jared Welling as its new public relations manager. Welling will report directly to Judy Schaefer, director of marketing.

Welling will oversee PRS Guitars public relations efforts, further advance PRS’s global connections and facilitate strategic media releases to augment the development of the PRS brand. As a professional with an extensive technology and communications background, Welling graduated with a bachelor’s degree from Cornell University and has authored papers for the world-renowned Johns Hopkins Medicine as part of his leading research efforts. As a lifelong musician, Welling has played guitar and piano from a young age and now teaches his own students.

“Jared is a welcome addition to the PRS marketing team. He brings great energy, intelligence and a lifetime of musical passion into the company,” Schaefer said. “His enthusiasm for our world is infectious, and I think he will do great things.”

After his tenure at Johns Hopkins Medicine, Welling joined the Sony Music analytics and marketing team while still in college. He devised marketing plans for hit artists — such as multi-platinum group The Chainsmokers — and worked directly with artists for the development of live shows at large festivals such as SXSW. Most recently, Welling further developed his cross-functional leadership expertise as a program manager for Oracle, where his proficiency in Japanese allowed him to gain valuable international experience.

“As a Maryland native, but someone who is highly interested in international work and music, I am honored to join PRS at this exciting time of growth. I look forward to working inside the music industry to help further the PRS mission of providing some of the world’s most exquisitely crafted guitars,” Welling said. {prsguitars.com}