PMC Helps Drive Store Traffic with Get Drumming Giveaway

The Percussion Marketing Council is helping retailers drum up new students with its Get Drumming giveaway. PMC aims to connect drum students to local retailers who offer in-store or online private drum lessons. Get Drumming winners receive four pre-paid drum lessons with a practice pad and new drumsticks to get started at home from a local drum or music retail outlet, courtesy of the PMC.

Students who enter will list their local music store when they submit their entry, and winners will be directed to visit that music store to claim their prize. The PMC will reimburse the store for lessons and materials provided.

Percussion retailers interested in participating can receive free, national exposure for their lesson programs by joining the promotion locally, thereby increasing their lesson programs’ visibility. PlayDrums.com is providing retailers free social media promotional tools to publicize their store’s drum lessons and encourage students to enter. All music retailers with lesson programs are eligible to participate. Intersted parties can sign up today to participate and download new assets and digital ads here: http://www.playdrums.com/retailers.

“We want to support local drum shops and music stores with this program to help get more customers engaged in learning music and having more and more reasons to enter their stores,” said Antoinette Follett, PMC executive director. “Get Drumming gives more people the opportunity to try drumming – and we hope this will build more percussionists and customers for a lifetime,” she said.

playdrums.com/retailers