April 07, 2022 I Distribution
Pioneer DJ Partners with Hal Leonard
AlphaTheta Music Americas’ Pioneer DJ brand has partnered with the Hal Leonard MI Products Distribution group as a nationwide distributor of Pioneer DJ products, software and technologies.
“Hal Leonard leads the music merchant industry with a stellar history of decades-long relationships with thousands of retailers all across the U.S.,” said John Powell, president of AlphaTheta Music Americas. “As the demand for high-quality, intuitive, easy-to-use DJ products continues to grow at a very fast pace, we have the technologies to meet market needs, and Hal Leonard has the distribution network and the well-earned respect and trust of the dealers and store owners. We are very excited to become a part of Hal Leonard’s comprehensive music instrument offer.”
Hal Leonard supports music stores and other retailers by offering a way to consolidate orders and get everything they need for a successful business from one source — with no minimum order requirements — and to have those orders shipped with existing print orders.
“Hal Leonard and Pioneer DJ are well-matched to expand this product category to our dealers and create new sales,” said Brad Smith, vice president of the MI products distribution division. “The creative trends in all the markets we reach point to the DJ market exploding, and we are thrilled to be the source for these industry-standard products.”
Effective immediately, Pioneer DJ has assigned distribution rights to Hal Leonard MI products distribution for the U.S. Interested retailers should contact their Hal Leonard sales representative for more information.
