May 31, 2024 I Appointments
Orange Amps Names Scott Donnell VP of Marketing
Scott Donnell
Orange Amplification has appointed Scott Donnell to the role of vice president of marketing, effective immediately.
Donnell is an MI industry veteran, and, most notably, is known as the architect of the brand strategy that helped DW Drums become a leader in the MI manufacturing business, as well as successfully steering the Ovation guitar brand. During his MI career tenure, he has also overseen marketing duties for notable brands, such as Gretsch Drums, Latin Percussion, Vic Firth and many others. As a part of Orange Amps’ leadership team, Donnell will oversee global marketing and branding of both Orange Amplification and the rapidly growing Orange Essentials division.
“We are thrilled to welcome Scott to the Orange team,” said Cliff Cooper, founder and CEO of Orange Amplification. “His extensive experience and skill set will complement Orange’s future plans and objectives. I am delighted Scott has joined our company, and we look forward to exciting times ahead.”
“I’m truly honored to be joining this legendary brand,” Donnell said. “Orange is incredibly well-respected in the industry by pro musicians worldwide and have earned that reputation by offering consistently innovative, road-worthy and aspirational musical products for decades. This is an exciting time for Orange as we bring the ‘The Voice of the World’ to more players and music fans everywhere. It’s humbling knowing that Cliff and this highly dedicated team have put their trust in me going forward.”
