February 19, 2025 I Appointments
MusicMax Promotes Terrill to VP Sales, Marketing
Bill Terrill
MusicMax — a sales and marketing firm specializing in professional audio, AV and musical instruments — has promoted Bill Terrill to vice president of sales and marketing. Terrill’s extensive experience in enhancing customer experiences across brick-and-mortar retail, e-commerc, and direct-to-consumer channels positions him to lead MusicMax into a new era of growth and innovation.
Terrill brings a wealth of industry knowledge, having held key roles at notable organizations, including Guitar Center, Toontrack Software and Shure Microphones.
Since joining MusicMax, Terrill has been instrumental in advancing the company’s data-driven approach to sales and marketing. His involvement in the development of MaxVision, MusicMax’s proprietary SaaS analytics platform, exemplifies his vision for connecting manufacturers with their customers in meaningful ways. Additionally, Terrill has played a key role in assisting with manufacturers’ representation R.Joseph Group to support and in advancing MusicMax’s distribution business, further solidifying the company’s reputation as a trusted partner in the pro audio industry.
“Bill’s combination of industry expertise and customer-focused leadership makes him the ideal choice for this role,” said Rob Joseph, founder of MusicMax. “His ability to bridge the gap between manufacturers and end-users through actionable insights and innovative strategies will drive success for MusicMax and our partners.”
