Music & Arts Names Laura Lawrence Director of Marketing

Music & Arts has appointed Laura Lawrence to the position director of marketing, effective immediately. The announcement was made by Music & Arts President Jeff Gottlieb and underscores the organization’s emphasis on assembling a strong leadership team while pursuing ongoing growth. Lawrence will report directly to Gottlieb and work closely with the company’s executive team, as well as merchandising, retail operations and school services.

In her new role, Lawrence will leverage her expertise in driving sales growth, customer engagement and brand visibility to develop and implement an overall marketing strategy. She will lead the marketing group to support branding, creative strategies and content creation, and she will work cross-departmentally to align Marketing’s vision with merchandising and sales strategies and roadmaps.

Lawrence has a rich history in MI retail and pro-audio, having previously served as senior director of global marketing for Harman International, director of marketing for Full Compass Systems and director of marketing for CCI Solutions. Most recently, she served as vice President of marketing for Fiverr. She has an MBA in marketing and is currently obtaining a second master’s in International Relations from Harvard University.

“In my new role I plan to align the marketing strategy with organizational goals to increase profitability across our school services, retail operations, and online store,” Lawrence said. “My expertise is in go-to-market strategies on new products and services, and my passion is in improving efficiencies across the organization.”

“Laura is a very impressive individual with experience and a skill set that greatly complement our organization’s goals and priorities,” Gottlieb said. “As a professional, her resume speaks for itself. She is highly attuned to the needs of consumers and has a real knack for seeing the big picture of a situation. We look forward to working closely with her in her new role.”

musicarts.com