August 31, 2022 I Retail
Music & Arts Launches its Music & You Campaign
Music & Arts has launched its Music & You brand campaign, which features print and video content appealing to the parents of young aspiring musicians. The campaign launched August 15 and communicates the message that playing an instrument is the key to a brighter future.
As kids head back to school, many students and their families are making the decision to enter school music programs for the first time, resume their participation in their ensembles or even level up to private lessons. This campaign reinforces the positive role that music education plays in the lives of students.
The campaign was developed in-house by the Music & Arts marketing team and features email, activations in trade media outlets, streaming video, targeted online video, online static ads, and Spotify audio ads.
“Our goal with the Music & You campaign is to show parents not only the benefits of playing an instrument, but the power musicianship has to change their child’s life,” said Erin Gang, marketing director of Music & Arts. “Whether it’s an instrument purchase, rental, one-on-one lessons, or a repair, at Music & Arts, we partner with each aspiring musician, parent and music educator to support them at every stage of their musical journey.”
For more on the campaign and Music & Arts, check out Music Inc.‘s forthcoming October issue cover story — out September 22.
