August 04, 2023 I Partnership, Supply
Mission Engineering, Fender Announce Return of Sunn Amplifiers
Mission Engineering, in collaboration with Fender Musical Instruments Corp. (FMIC), have announced the return of the Sunn amplifier brand as an officially licensed product. The Sunn brand was at the forefront of amplifier innovation throughout the 1960s and 1970s, used by players, including Pete Townsend, Jimi Hendrix and The Beach Boys.
Now, under an exclusive licensing agreement with FMIC, Sunn Musical Equipment Corporation will spearhead the brand’s return, applying Sunn’s unique approach to amplifiers and other products with a dedicated U.S.-based factory.
“Resurrecting the Sunn brand has long been a dream of our team, and we are thrilled to be the trusted partner Fender has selected to bring this vision to life,” said James Lebihan, CEO of Sunn Amplification. “We are honored to have a robust group of Sunn enthusiasts, including some of the original employees, join us on this journey to restore Sunn for musicians worldwide. If you know the Sunn brand, and the historical significance it has in the music industry, you understand why the world needs it back.”
“We’re proud to partner with Mission Engineering to uphold the legacy of the Sunn Amplifier brand and look forward to introducing modern players to the raw power that these classic amplifiers are capable of,” said Richard Bussey, Vice President of accessories, lifestyle and licensing at FMIC. “We can’t wait to show what the Mission Engineering and Sunn Amplification team has in store.”
Historically, Sunn was at the forefront of amplifier innovation in the 1960s and 1970s before its eventual closure. They remained under the Fender umbrella of brands for many years, awaiting the right team and resources to usher in Sunn’s next chapter. In 2022, a group of industry veterans approached Fender with a vision to resurrect the Sunn brand, repositioning it at its rightful place in the music industry. Following in-depth discussions, it was mutually decided that Sunn Amplification Corporation would spearhead the rejuvenation of the Sunn brand.
Ranging from $499–$3,299, the revived Sunn product line will feature historic reproductions of the classic Sunn designs, using original tooling, and introduce new products that incorporate modern technology. Products will be available for purchase globally late 2023.
