MI Industry Veteran Chris Tso to Retire

Chris Tso, an industry veteran with a career spanning more than 37 years in pro-audio and MI, has announced his retirement. From his early years of touring as a guitarist and singer, to his roles on New York’s famous 48th street “Music Row” managing pro-audio for Manny’s Music and Sam Ash Music, to his move to Musician’s Friend and Guitar Center, Tso built industry-leading merchandising teams that served the diverse needs of its customers. At Musician’s Friend, Tso played a key role in optimizing direct marketing and driving the company’s dominance in e-commerce.

Most recently, Tso worked at Full Compass in Madison, Wisconsin, where he built a new merchandising department, drove the development of the technical training and product information management departments, and conducted more than 30 professional development workshops for the staff, while also leading marketing efforts.

“I’m the luckiest guy, having the opportunity to collaborate with great teams and build relationships with many wonderful manufacturers, all while maintaining my passion for the products and a laser-focus on our valued customers,” Tso said. “I’m grateful for the privilege to serve on the NAMM board of directors the past four years and feel that this is a fitting time to return to my first love of composing and performing music.”

fullcompass.com