Team Martin Guitar at the Oct. 8 Center unveiling event. From left: Martin Guitar's Fred Greene, Mike Nelson, Thomas Ripsam, Chris Martin IV and Theresa Hoffman.
Martin Guitar has announced the opening of its Custom Shop Experience Center at its headquarters in Nazareth, Pennsylvania. This new facility aims to provide an environment where Martin’s retailers, distributors, select customers and artists can immerse themselves in the artistry and craftsmanship behind Martin’s custom-built instruments.
Martin celebrated the opening of the new space with a private event on the evening of Oct. 8. Executive Chairman Chris Martin IV and President and CEO Thomas Ripsam cut the ribbon and gave tours of the Center, while brand ambassador Craig Thatcher entertained guests with a live acoustic performance.
According to Martin, the creation of the Experience Center stems from the brand’s commitment to “offering an exceptional experience that matches the quality of its custom guitars. Designed to be both inviting and inspiring, the Center provides a comfortable space where visitors can engage in every step of the custom guitar-building process, from wood selection to final design.”
Key features of the new 1,900-square-foot Custom Shop Experience Center include a spacious lounge area, a fully equipped kitchen for meals and refreshments, and a private “tone booth” for testing and playing guitars. Each room is also equipped with high-definition screens for virtual meetings, showcasing custom shop imagery and facilitating collaborative design sessions.
