June 17, 2021 I Retail
Instrumental Music Center Debuts New Logo, Website
Following the announcement of Leslie Stirm taking over as sole owner of Instrumental Music Center, the Tucson, Arizona-based dealer has unveiled a new logo and website along with undergoing a storefront remodel.
In partnering with Tucson-based Saywells Design Company for the re-branding, a statement from the retailer said the new logo “aimed to incorporate colors from the surrounding desert, while paying homage to Tucson’s historical neon signs and murals. The look and feel of our new brand identity is in the process of extending into our Speedway location, with an updated store layout to ensure [customers] continue to have the best shopping experience possible when visiting IMC.”
The store will also feature redesigned orchestral string, woodwind and brass, and combo shops and is planning a new lesson studio experience as well.
