February 12, 2025 I Opening
Industry Vets Ron Japinga, Scott Friedland Launch Next Level Music
Former Guitar Center CEO Ron Japinga and Scott Friedland, CEO of RocketMPS, have announced the formation of Next Level Music, a company dedicated to the consumer products, music instrument and accessory industry — with an approach that includes strategic acquisitions, innovative marketing and global manufacturing.
Beyond acquisitions and manufacturing, Next Level Music offers specialized business consulting services tailored to companies within and beyond the music industry. With expertise in strategic growth, operational excellence, brand positioning and product development, the company provides hands-on guidance to businesses at every stage of development and growth.
“Our mission is to redefine the music industry by combining strategic acquisitions with innovative marketing, production, and global manufacturing solutions,” said Ron Japinga, CEO. “We are building a platform that empowers brands and musicians to reach new heights.”
Japinga, who spent over nine years at Guitar Center, with more than seven years as CEO, will assume the role of CEO and managing partner at Next Level Music. Scott Friedland, as president and managing partner, will bring a wealth of expertise from RocketMPS, a company known for transforming music brands through a proprietary business model focused on DTC/omni-channel marketing, advertising and sales.
The inaugural acquisition under Next Level Music is RocketMPS, integrating its strategies and services into the holding company’s portfolio. Next Level Music is already in discussions with multiple brands in the music sector, signaling a dynamic year of expansion and innovation.
