December 16, 2024 I Supply

Industry Veteran John Maher Battles Cancer, Starts GoFundMe

John Maher — image courtesy of NAMM Oral History.

Retired MI industry veteran, John Maher, also known as Petaluma Pete, has shared he is currently battling lung cancer.

To help assuage some of the medical costs post-lung cancer removal surgery, his wife Brenda Maher has set up a GoFundMe. Those interested in donating can do so here.

Maher’s tenure in the MI industry is storied, as he assisted in the initial launch for Crate Amps, as well as the first Farm Aid collaboration with Alvarez Guitars and the introduction of the Peavey Axcess accessory program. He also served as vice president of marketing for Brook Mays, special projects manager for Guitar Center and marketing director of Reunion Blues.

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