March 18, 2025 I Appointments
Hosa Adds Director of Marketing, Brand Marketing Manager
Hosa Technology has appointed Jon Croft as its new director of marketing. Croft brings a wealth of experience in music marketing and digital strategy to the role, where he will lead the company’s marketing efforts to drive growth and brand awareness in the MI/retail space while also reaching into new markets in the AV Pro Installation and Integration markets.
“We are thrilled to welcome Jon to the Hosa team,” said Mayumi Allison, CEO of Hosa Technology. “His proven track record of success in developing and executing integrated marketing campaigns, combined with his passion for our industry and connecting with audiences, makes him the ideal person to lead our marketing department into the future.”
Croft joins Hosa from idfive, a digital marketing agency, where he served as media account manager, developing and implementing digital marketing and media strategies for a variety of clients. Prior to idfive, he held marketing and sales leadership positions at music product manufacturers Mojotone and Ovation Guitars.
“As a longtime user of Hosa products, I am excited to join Hosa and contribute to the company’s continued success,” says Croft. “Hosa is a respected brand with a rich history in the music industry and production spaces, and I look forward to working with the talented team to develop and implement innovative marketing strategies that connect with customers and drive business growth.”
Hosa Technology has also named Jason Lynn as its new brand marketing manager. In this role, Lynn will be responsible for driving the company’s brand development, content creation and customer experience.
Lynn brings to Hosa Technology a wealth of experience as a senior creative strategist specializing in art direction, branding, and graphic design. He is known for delivering impactful solutions that drive successful products and marketing campaigns. A collaborative leader, Lynn excels in orchestrating design initiatives.
“Jason’s creative vision will be pivotal as we evolve our brand and enhance our customer experience in alignment with our strategic goals,” Croft said.
Lynn’s career includes significant roles in the music technology industry, including positions at Yamaha Guitar Group and Line 6, where he led brand and product design initiatives.
