September 27, 2021 I Appointments
Hal Leonard Adds Chief Marketing Officer
Blair Wilson
Hal Leonard has hired Blair Wilson as the company’s first chief marketing officer. In this role, Wilson will oversee the company’s overall marketing strategy for Hal Leonard as well as its other companies, including Sheet Music Direct, Sheet Music Plus and Noteflight.
Wilson graduated with a BA in Economics from Brigham Young University and an MBA from the University of Wisconsin. His background includes 15-plus years of consumer, e-commerce and B2B marketing and business strategy experience for both Fortune 500 companies and privately owned businesses.
“We are very excited to have Blair join our team,” said Larry Morton, Hal Leonard’s CEO. “Our company has expanded greatly over the years, and we look forward to Blair’s expertise in helping us grow our digital marketing efforts to ensure we’re reaching all of our audiences in the most effective means possible. Between his business experience and personal passion for music, he’s a great fit for Hal Leonard.”
