December 16, 2024 I Partnership

Guitar Center Featured on ‘Shark Tank’ with TIK PIK Partnership

From left: TIK PIK co-founder Kevin Mac, Guitar Center Nashville Store Manager David Cubelo and TIK PIK co-founder Nicholas George at the Guitar Center Nashville store.

Guitar Center was featured on the television show “Shark Tank,” when Nicholas George and Kevin Mac, co-founders of the guitar pick company TIK PIK, announced their partnership with the MI retailer. TIK PIKs are now available in more than 300 Guitar Center stores nationwide and online. Additionally, an exclusive SKU (TIK PIK Celluloid Variety Guitar Picks 6 Pack) was developed with GC exclusively for its retail customers. This collaboration underscores the retailer’s commitment to bringing groundbreaking products to musicians.

TIK PIK, known for its unique design that keeps picks conveniently attached to the guitar until ready for play, has experienced serious growth since its appearance on Shark Tank and partnership with Mark Cuban.

“Since appearing on Shark Tank, we’ve closed a major deal with Guitar Center,” said Nicholas George, co-founder. “TIK PIKs are now available in every single Guitar Center.”

The partnership with Guitar Center is just the beginning of TIK PIK’s expansion as it prepares to launch Fender-branded TIK PIKs in 2025.

guitarcenter.com; tikpik.com

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