January 09, 2025 I Appointments
Guitar Center Appoints Todd Lauer as SVP of Brand Marketing, Creative
Todd Lauer
Guitar Center has announced Todd Lauer has been appointed as senior vice president of brand marketing and creative, joining the company’s executive team on Jan. 6.
In his new role, Lauer will be responsible for leading the company’s marketing campaigns, visual merchandising, creative content, marketing research, organic social and public relations. Lauer will also play a pivotal role in driving omni-channel customer engagement and delivering consistent brand messaging across all marketing touchpoints.
“We are thrilled to welcome Todd to the Guitar Center family at such an exciting and transformative time for our business,” said Gabe Dalporto, Guitar Center CEO. “Todd’s expertise and passion for creative storytelling will play a critical role in deepening our connection with customers and driving our brand forward in innovative and meaningful ways.”
Lauer is an award-winning creative executive with extensive experience developing breakthrough marketing and advertising campaigns. Most recently, he served as Head of Creative for Empower, a financial planning company with over 19 million customers. Prior to that, he spent over a decade as Head of Creative at LendingTree, where he led a high-performing in-house team that produced award-winning brand creative and some of the best- performing digital marketing campaigns in the industry.
A lifelong music enthusiast who plays drums, guitar and keyboards, Lauer brings both a personal and professional passion for music to his new role at Guitar Center. His vision and leadership will help the company forge stronger connections with its customers, sharing the story of the brand and its mission to inspire musicians at every stage of their journey.
“I’m thrilled to be joining the Guitar Center family,” said Lauer. “As a longtime customer and admirer of the brand, this is a fantastic opportunity to combine my love of music with my passion for creative storytelling and visual communication. I’m excited to collaborate with this talented team to create meaningful, inspiring campaigns that connect with customers and drive measurable results.”
