July 15, 2024 I Appointments
Guitar Center Appoints New EVP
Adolfo Rodriguez
Guitar Center has appointed Adolfo Rodriguez as executive vice president, chief technology and information officer, effective immediately. Rodriguez joins Guitar Center with more than 25 years of experience in technology transformation, with an emphasis on Fortune 500 retail enterprises. In his new role, Rodriguez will be responsible for the end-to-end technology vision and execution for the company, while leveraging disruptive technologies to reimagine the customer experience. Rodriguez will report directly to CEO Gabe Dalporto.
“Adolfo’s extensive experience and exceptional ability to harness emerging technologies make him a phenomenal addition to Guitar Center as we forge ahead with our transformation,” said Gabe Dalporto, Guitar Center’s CEO. “His expertise in core retail systems and processes and his passion for transforming the customer experience make him a perfect fit at Guitar Center. We are confident that under his leadership, we will reach new heights and deliver groundbreaking solutions to our customers.”
Before joining Guitar Center, Rodriguez most recently served at Advance Auto Parts, where he spearheaded innovative technological advancements across various functions, including e-commerce, stores, merchandising, inventory, pricing, and supply chain. Previously, Rodriguez held senior leadership positions at Citrix and IBM. At Citrix, he led a cross-functional team responsible for the platform, business systems, and essential tools and features for cloud services and products. At IBM, he ascended through multiple roles to become the CTO of his product group. In this role he drove the charge to the cloud and provided technical, business, and talent leadership for a team of more than 350 engineers.
“I am thrilled to join Guitar Center at such a pivotal time in its history,” Rodriguez said. “As a passionate musician and advocate for leveraging technology to drive business growth, I am eager to blend my professional expertise with my personal experience. I look forward to evolving Guitar Center’s customer engagement and workplace processes through technology.”
