Guitar Center Announces New Vice President Appointments

Guitar Center has announced two key appointments to its marketing and data science and analytics teams. Mitch Lee has been hired as vice president of marketing, and Guitar Center veteran, Manas Bhat, has been promoted to the position of vice president of data science and analytics.

According to a statement from the company, Lee, new to the Guitar Center organization, brings experience in marketing strategy, advertising, media, omni-channel retail marketing, and innovation. His experience includes working with brands such as Ancestry, Audi, Google, eBay, Motorola and Sears.

“Guitar Center continues to seek out the very best talent to assemble a top-tier marketing department with an expanded skill set to keep our brand at the forefront, and Mitch Lee is a great example of this,” said Jeannine D’Addario, senior vice president and chief marketing and communications officer at Guitar Center. “His experience with top brands puts him in a unique position to contribute to our marketing efforts with nuance and effectiveness, and we are excited to work with him as a key member of the team.”

Additionally, Manas Bhat has been with the Guitar Center organization since 2011 and brings over 15 years of global experience to his new role as vice president of data science and analytics. He will lead a team in supporting the company’s product, sales, leadership, and marketing divisions with predictive algorithms by analyzing both internal and externally procured data.

guitarcenter.com