Guitar Center Announces Launch of The Hair Center

Guitar Center announced today the launch of The Hair Center. It’s a move in keeping with a general trend in MI retail, as stores add elements unrelated to musical equipment to attract a customer base timidly emerging from the pandemic.

“As musicians, we bare our soul on stage, pouring our heart into every note, only to hear our friends say, ‘Hey, you sounded great, but what’s up with your hair?!’” a statement from the company read. “At Guitar Center, we know performing for a live audience is one of the best feelings on earth and we believe you have the potential to look as good as you sound, night after night. As part of our mission to help musicians find their sound as well as a new image, we’re introducing The Hair Center. From wig racks to hair curlers, we’re your one-stop shop for stage-ready hair.”

Hyperlinks in the press release pointed out that a guitar rack could store wigs and a capo could curl hair. The chain also offered this article furthering packaging its suggestions.

“We’re excited to announce the launch of The Hair Center to help our customers take their performances to the next level,” said Ron Japinga, CEO and president of Guitar Center. “Comb on down and get the latest gear and accessories to get your rock and faux-hawk on – all in one convenient spot.”

guitarcenter.com