Greenall Becomes Co-Owner of Denis Wick Products

Steven Greenall has been named a co-owner of Denis Wick Products, alongside the Wick family. A leader in the B&O market, the company has an in-house manufacturing plant based in Poole, England, and has delivered more than two million brass accessory products worldwide. The company was awarded the Queens Award for Enterprise in 2013.

Greenall was named Denis Wick’s CEO in 2022 and also holds the position of founder and CEO of pBone Music.

Since his appointment, Greenall has led a business transformation and investment program, including major upgrades of the company’s manufacturing facilities, restructuring the sales channels with a focus on leading B&O distribution partners and has hired a new senior management team to support the company’s growth ambitions, which doubled revenue in 2023 and will exceed $5 million in sales in 2024.

“I am grateful for the trust the Wick family has put in me to deliver longterm growth for the company and our employees,” Greenall said. “I’m also proud that working with our newly appointed B&O distributors, including St Louis Music in the U.S., Yamaha Canada, Algam in France, Grevillea in Australia and KBB in New Zealand, as well as our existing partners, has demonstrated that manufacturers and distributors can work collaboratively to benefit consumers, educators and dealers.”

“The Wick family [is] delighted that the legacy started by Denis in 1968 is now secure in Steven’s hands,” said Stephen Wick, chairman of the company’s board of directors. “His ability to bring together an expert team and deliver positive change in the business within such a short period of time will provide longterm benefit to our shareholders, staff and customers.”

deniswick.com