July 19, 2021 I Supply
Gibson Names Lzzy Hale First Female Brand Ambassador
Lzzy Hale
Gibson has announced Lzzy Hale, frontwoman of the Grammy-winning hard rock band Halestorm, will join Gibson as its first female brand ambassador. The new collection will span acoustic and electric guitars across Gibson, Epiphone and Kramer.
Gibson mentioned in a statement that Hale has partnered with Gibson and Epiphone luthiers to design two guitars, including the Gibson Lzzy Hale Explorer and the Epiphone Lzzy Hale Explorer. On July 15, Lzzy was officially welcomed into the Gibson family as a brand ambassador onstage by Cesar Gueikian, Gibson Brands brand president, at the Gibson Garage in downtown Nashville, Tennessee.
Hale will help drive the culture of giving back as part of the Gibson Gives Artist Advisory Council, where artists present philanthropic opportunities that fulfill the Gibson Gives foundation’s mission of creating, developing and supporting non-profit organizations to advance musicians, youth-focused education and wellness initiatives.
“I am beyond honored to be named a Gibson ambassador,” Hale said. “Ever since I was 16 years old, it was my dream to someday be a part of the Gibson circle. It’s an incredible feeling to know that this dream has become a reality.”
“It’s an honor to welcome Lzzy Hale as our newest Gibson Ambassador,” Gueikian said. “Lzzy is an ambassador of music, not just Gibson.”
