GC Holds In-Store Event with Drummer Matt Halpern

Guitar Center (GC) recently held an exclusive in-store event with Matt Halpern, drummer for the progressive metal band Periphery. The event took place at GC’s flagship Hollywood, California, store on March 6 and was also livestreamed. The session was held in conjunction with GC’s Big Bang drum promotional period celebrating drumming and percussion gear.

Halpern took center stage to offer a comprehensive presentation of his gear, offering the audience dynamic playthroughs and detailed demonstrations. Throughout the session, he provided an exploration of the tools that shape his sound, offering insights into his approach to music-making. Attendees were granted the opportunity to interact directly with Halpern during a Q&A session, where he shared his expertise on techniques, equipment and his personal journey as a professional musician. Additionally, fans were given the chance to meet Halpern in-person during a dedicated autograph-signing event. {guitarcenter.com}