October 23, 2024 I Appointments
GAMA Welcomes 2 New Board Members
Yamaha's Heather Mansell and Fishman's Chris DeMaria.
As the Guitar & Accessories Marketing Association (GAMA) looks forward to celebrating Teaching Guitar Workshop’s (TGW) 30th anniversary in 2025, it has added two new board members.
The Guitar & Accessories Marketing Association (GAMA) has added two new board members for 2024-2025. Yamaha’s Heather Mansell and Fishman’s Chris DeMaria have both joined the GAMA board just as the organization gears up to celebrate the 30th anniversary of Teaching Guitar Workshop in 2025.
Mansell is manager of segment marketing/education at Yamaha Corp. of America. With a career spanning more than 25 years, Mansell has built a strong record across multiple facets of the music industry, including product management, strategic partnerships and marketing leadership. She began her career in retail at Shar Music, after which she became strings product specialist for Yamaha Canada before joining Yamaha Corp. of America as product manager. Recognized for her leadership, she was awarded one of the inaugural ‘Women of NAMM’ professional development scholarships in 2020.
DeMaria is a seasoned marketing professional with 30 years of experience in branding, artist and entertainment relations, promotions, strategic advertising, and media partnerships. He has spent the past 20 years as the head of marketing for Fishman Transducers. In addition to growing the brand through effective marketing strategies, he has built an artist roster that reflects a range of genres and performers. DeMaria continues to serve Fishman as vice president of marketing and artist relations, supported by a marketing team based in Andover, Massachusetts, and Nashville, Tennessee.
